Activity

Popunder advertising is often a format where an ad opens in a new browser window or tab behind the user’s active window. It’s designed to be less intrusive than pop-ups, appearing only following your user has left or minimized the primary site window, making a more seamless browsing experience. Popunders can be highly effective for advertisers trying to reach engaged users while minimizing the disruption brought on by more overt ad formats.

What is Popunder Advertising?

Unlike traditional pop-up ads, which open directly in front of the user’s screen, popunder ads appear “behind” the primary browser window. Because they remain hidden before user closes or minimizes the primary window, they’re less interruptive and also have lower odds of causing frustration. This format is popular in online advertising because it can reach users effectively without compromising the browsing experience.

Why Use Popunder Advertising?

Popunder advertising Offers several unique benefits:

Higher Engagement: Because they don’t interrupt an individual’s primary browsing session, popunders often generate more engagement and clicks than other ad formats.

Improved Visibility: Popunder ads stay visible even after the user has finished with the principle site, increasing the chances of interaction.

Less Intrusive: Popunders are unlikely to annoy users compared to pop-ups, causing higher user tolerance and engagement.

Lower Cost: Due to their low-profile nature, popunder ads routinely have lower costs per click or per impression when compared with other ad formats.

Wider Reach: Popunders are very effective for various varieties of campaigns, including e-commerce, internet affiliate marketing, app installs, and subscription-based services.

Top Popunder Ad Networks

Selecting the right ad network is essential for running successful popunder campaigns. Here are some from the top popunder ad networks that provide quality traffic, targeting, and customization options:

1. PropellerAds

PropellerAds is a popular ad network recognized for its reliable traffic and advanced targeting options. They provide a selection of ad formats, including popunders, and also have a strong presence both in desktop and mobile markets.

Features: Geo-targeting, device-based targeting, frequency capping, and anti-ad-block technology.

Best For: E-commerce, app installations, and leads generation.

Tip: Use PropellerAds’ SmartCPA bidding model to automatically optimize your popunder campaigns determined by performance.

2. PopAds

PopAds focuses on popunder ads, offering one from the fastest and a lot customizable platforms. Known for its quality traffic, PopAds allows advertisers to put strict targeting parameters and bids, rendering it ideal for cost-effective campaigns.

Features: Custom bidding, extensive targeting options, real-time reporting, and high-quality traffic.

Best For: Affiliate marketing, adult content, and media-rich campaigns.

Tip: Experiment with PopAds’ daily budget settings to ensure your campaign reaches its market without overspending.

3. Adsterra

Adsterra is a well-established ad network which offers popunder ads as well as other ad formats. Their advanced fraud detection technology and responsive customer support make them an excellent choice for advertisers.

Features: Targeting by device, operating-system, country, and language, in addition to real-time tracking.

Best For: E-commerce, sweepstakes, and crypto-related offers.

Tip: Adsterra’s anti-fraud technology ensures high-quality traffic, so it’s particularly useful for campaigns that require reliable and clean data.

4. HilltopAds

HilltopAds is an advert network that gives cost-effective solutions, including popunder ads. They’re known for competitive CPM rates, high-quality traffic, and robust targeting features.

Features: Targeting depending on geography, device, and period, in addition to ad frequency caps.

Best For: Budget-friendly campaigns, app installs, and online marketing.

Tip: HilltopAds offers various payment models, including CPM, CPC, and CPA, so experiment to obtain the most cost-effective solution on your campaign.

5. Clicksor

Clicksor offers a selection of ad formats, including popunders. With Clicksor’s advanced retargeting options, it is possible to reach users who may have shown desire for your brand, increasing the odds of conversion.

Features: Retargeting, geo-targeting, and device targeting, with alternatives for CPC and CPM pricing.

Best For: Lead generation, app installs, and content-based websites.

Tip: Leverage Clicksor’s retargeting capabilities to activate users who’ve previously interacted together with your website or ads.

6. TrafficJunky

TrafficJunky is really a reputable ad network known for its reach in adult and entertainment content, though it’s also useful for mainstream campaigns. They provide a variety of ad formats, including effective popunder ads.

Features: Audience targeting, ad rotation, and high-quality traffic sources.

Best For: Adult content, gaming, and entertainment.

Tip: Use TrafficJunky’s dynamic CPM bidding to arrive at your audience at optimal times and bid competitively depending on real-time traffic availability.

Best Practices for Running Successful Popunder Campaigns

To maximize the impact of the popunder campaigns, follow these recommendations:

Target the Right Audience: Use detailed targeting options like location, device type, operating-system, and interests to succeed in the most relevant users. Precise targeting improves engagement rates and minimizes wasted impressions.

Craft Compelling Landing Pages: Since popunders open a whole new page in the shadows, be sure your landing page is optimized for engagement. Use clear calls to action, engaging visuals, plus a streamlined design to encourage conversions.

Experiment with Different Offers: Popunders work most effectively for campaigns that don’t depend on immediate action, including sign-ups, surveys, downloads, and other prospecting offers. Test various offers to obtain the most effective one on your audience.

Set Frequency Caps: Avoid overwhelming users by setting frequency caps. Showing exactly the same popunder ad too frequently can lead to user fatigue, reducing engagement and negatively impacting your brand’s reputation.

A/B Test Your Ads: Test different ad creatives, calls-to-action, and website landing page designs to determine which variations drive ideal results. A/B testing helps optimize your campaign for max ROI.

Leverage Retargeting: Use retargeting to engage users who previously interacted together with your site but didn’t convert. Popunder retargeting ads are effective in re-engaging customers and can drive more conversions.

Monitor Performance and Adjust: Regularly review your campaign analytics to see which aspects work and which aren’t. Adjust your targeting, budget, and bidding strategy as required to optimize results.

Types of Campaigns That Work Well with Popunders

While popunders perform across industries, they are particularly effective for certain types of campaigns:

Lead Generation: Popunders are well-suited for prospecting campaigns that ask users to sign up or complete a form. The additional exposure makes it easier to get leads from interested users.

E-Commerce Discounts: Offering discounts or flash sales via popunders is an effective strategy to drive sales. Users who understand the offer while shopping or browsing may come back to your site to look at advantage in the deal.

App Installs: For app developers, popunders could be a cost-effective method to drive downloads. Popunder ads aiimed at specific devices can encourage users to setup an app straight from the ad.

Survey and Sweepstakes Campaigns: Popunders are very effective for campaigns that don’t require immediate action but make use of high exposure, for example online surveys, sweepstakes, and contests.

Affiliate Marketing: Affiliates may use popunders drive an automobile traffic to product pages, trial offers, or CPA (cost-per-action) offers. By carefully selecting offers that entice their target audience, affiliates can perform significant ROI with popunders.

Pros and Cons of Popunder Advertising

Like any ad format, what is a popunder ad has its advantages and challenges.

Pros:

Less Intrusive: Popunders don’t hinder the browsing experience around pop-ups.

High Engagement: Due to its discreet nature, users are more likely to interact with a popunder.

Lower Cost: Popunders tend to be more affordable than other display ad formats.

Broad Reach: Effective across various industries as well as for multiple campaign types.

Cons:

Ad Blockers: Popunders might be blocked by ad-blocking software, limiting reach.

Potential for Annoyance: Despite being less intrusive, some users still find popunders frustrating, in particular when frequency caps aren’t set.

Delayed Engagement: Since popunders don’t show up in the foreground, users may not communicate with them immediately.

Popunder advertising can be a powerful tool for marketers and advertisers seeking to engage audiences without getting overly disruptive. By using reputable ad networks, following best practices, and using different campaign types, you’ll be able to harness the opportunity of popunders to further improve traffic, engagement, and conversions. Whether you’re in e-commerce, prospecting, or app promotion, popunder ads may be a cost-effective addition in your advertising strategy.