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Google Ads is probably the most popular and popular paid advertising platforms in the digital marketing strategy today. It is a proven method which has benefitted companies by means of;

Reaching lots more people faster.

Increasing brand awareness.

Remarketing to previous visitors.

Track and monitor performance effectively and accurately.

Creating greater visibility to your brand and business.

There quite a bit of potentials on the market for businesses, specifically local businesses, because over time, people near me’ searches have risen drastically (with all the advent of smart cellular devices), creating more opportunities for local businesses.

With the aid of a Digital Marketing Agency which is specialized in ads google ads or elsewhere, exactly what can a local business do to be able to tap into the vast opportunities provided by Google Ads to generate more leads, traffic, and conversions?

Here are a few tips:

Ad extensions – Ad extensions are extra components of information which can be added in your advertisement giving additional information about your business to users. Ad extensions range from such information as contact numbers, reviews, additional links aimed at your web, etc. Your ad extensions must be selected as outlined by your specific goals for creating the ad, along with your partner Google Ads Agency may help you with this. For example, if you wish to direct more and more people to your physical store, you will get location extensions, call-out extensions, etc.

Local service ads – This is a relatively new ad format on Google Ads, that’s specially designed for local businesses that offer a specific service. These ads have excellent performance because they’re very relevant to the search. An added good thing about local service ads is that they give the business more prominence on Google Maps and are displayed on ‘near me’ searches.

Google product listings – Let your customers and other shoppers know very well what products you might have in stock with Google product listings.

Customer reviews – Using your customer reviews on your website is a good way of increasing sales, given that they are placed well and they are positive reviews. How do you know which reviews will have a positive reaction for your customers? You can test which reviews draw in clicks by testing them as ad copy. The best-performing ones must be displayed on your own website.

Testing keywords – Run ads with various keywords to see which ones will convert well. The best-performing keywords may then be used to your SEO purposes.

Use local terms for keywords – Using local terms for keywords and the copy can be extremely appealing to shoppers and make a sense of pride with your local community. In addition, using local landmarks and locations might be beneficial to you as well.

Google’s My Business page – This feature is provided for free for business users and allows you for people to find information about your business. This may include telephone numbers, addresses, product types, opening hours, etc, at the same time as customer reviews.

Negative keywords – Negative keywords can drain your financial allowance, and never really ensure you get any leads. Having a report on negative keywords is a good way of avoiding unwanted traffic that is certainly irrelevant for your business, and will not get you any sales.

Optimised landing pages – More often than not, an advert will lead a customer to a business website’s Home page and after that the user is predicted to navigate the web page on their own and locate the products these are interested in. Most users have fed up before too long and abandon their intent to acquire anything. The solution because of this is to have dedicated landing pages for your ad campaigns so that an individual is directed to the products or information they’re interested in.

Remarketing ads – Remarketing to people people who have already visited your web site previously is a great way of increasing conversions because they are people that had or still the interest order your products.