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Hashtags are an important part of social media strategy, serving as searchable keywords that categorize content making it more discoverable. Trending hashtags, in particular, provide you with the chance to achieve large audiences by riding the wave of popular topics. Knowing how to use trending hashtags effectively can help you maximize visibility, build relationships broader audiences, and even go viral. Here’s tips on what trending hashtags are, why they matter, plus some of the top banned hashtags to use right now.

What Are Trending Hashtags?

Trending hashtags are keywords or phrases that experience a spike in usage over the short period. They’re popular topics of conversation that will vary by location, season, global events, or possibly a daily trend. Platforms like Instagram, Twitter, TikTok, and LinkedIn showcase trending hashtags to help users discover hot topics or jump to the conversation.

Why Trending Hashtags Matter

Using trending hashtags has several advantages:

Increased Reach and Engagement: Trending hashtags usually have high visibility, letting you tap into conversations with broader audiences.

Enhanced Discoverability: Trending hashtags build your content searchable, increasing the chance who’s appears on users’ feeds who will be exploring those hashtags.

Relevance and Freshness: Leveraging current trends helps keep your content fresh, timely, and relevant, which attracts both audiences and algorithms.

Potential for Virality: By aligning which has a popular trend, your site content has a better chance of going viral, particularly if it resonates with the audience and shines.

Types of Trending Hashtags

Trending hashtags are usually grouped into categories based on the type of content or trend:

Daily Hashtags: These are recurring trends, like #MondayMotivation, #ThrowbackThursday (#TBT), and #FridayFeeling, which encourage engagement and so are widely used across platforms.

Seasonal Hashtags: Hashtags related to seasons, holidays, and cultural celebrations. Examples include #Halloween, #SummerVibes, and #ChristmasCountdown.

Event-Based Hashtags: Tags linked to major global events, for example #Oscars2024, #WorldCup, or #MetGala.

Social Awareness Hashtags: Tags that highlight social causes, movements, and awareness campaigns, including #BlackLivesMatter, #MentalHealthAwareness, or #EarthDay.

Challenge Hashtags: Popular on TikTok and Instagram, they’re tags connected to specific challenges, like #IceBucketChallenge or #DanceChallenge.

Niche Trends: Certain niches usually have trending hashtags, like #FoodieFriday for food lovers or #TechTuesday for technology updates.

Top Trending Hashtags Right Now

While trends shift quickly, here are some popular hashtags which are currently gaining traction across platforms:

1. General Trending Hashtags

#Inspo (for motivational or inspirational content)

#Viral (applied to TikTok and Instagram for trending content)

#OnThisDay (for nostalgic or historical posts)

#LinkInBio (often employed by influencers to direct followers to external links)

2. Seasonal and Holiday Hashtags

#Christmas2023

#NewYear2024

#WinterWonderland

#HolidaySeason

#HappyThanksgiving

3. Social Awareness Hashtags

#ClimateAction

#MentalHealthMatters

#BeKind

#HumanRights

#BreastCancerAwareness

4. Entertainment and Pop Culture Hashtags

#NowPlaying (for sharing current music or shows)

#FanArt (for sharing creative art of pop culture figures)

#NetflixAndChill

#ThrowbackThursday or #TBT (for nostalgic posts)

5. Travel and Adventure Hashtags

#TravelGoals

#Staycation

#BucketList

#WanderlustWednesday

#ExploreTheWorld

6. Fitness and Health Hashtags

#FitFam

#NoExcuses

#SelfCareSunday

#MotivationMonday

#TransformationTuesday

7. Technology and Innovation Hashtags

#AI (for content linked to artificial intelligence)

#TechNews

#FutureOfWork

#DigitalTransformation

How to Use Trending Hashtags Effectively

Stay Relevant: Use hashtags that relate to your articles, even if they’re trending. Audiences can tell when hashtags don’t align while using content, which may hurt credibility and engagement.

Strike the Right Balance: Avoid using only highly popular hashtags, as they’re highly competitive. Include a combination of trending, niche, and branded hashtags to succeed in a broader yet relevant audience.

Keep It Timely: Trending hashtags tend to be short-lived, so begin when they’re hot. Seasonal or event-based tags are apt to have a limited lifespan, so capitalize on them as quickly as possible.

Engage with Trending Content: Don’t just use trending hashtags; engage content under those tags by liking, commenting, and sharing. This makes your bank account more visible so helping you talk with others thinking about the trend.

Create Your Own Trend: If you’re launching a campaign, consider developing a branded hashtag that aligns using a larger trend. Encourage followers to utilize it to generate user-generated content (UGC) and build a residential area around your hashtag.

Tools for Finding Trending Hashtags

Several tools can assist you identify trending hashtags to keep your site content current:

Instagram and Twitter’s Explore Tabs: Instagram’s “Explore” page and Twitter’s “Trending” section both show the most up-to-date trends.

Hashtagify: This tool makes it possible to explore popular and relevant hashtags based on your topic.

Trendsmap: A location-based tool that shows trending Twitter hashtags worldwide.

RiteTag: This app analyzes the strength of hashtags, letting you choose which are trending and which can be best for visibility.

Tips for Success with Trending Hashtags

Experiment Regularly: Trends are constantly evolving, so research different hashtags to determine what ones drive the most engagement for your bank account.

Measure Performance: Use Instagram’s Insights (for Business accounts) or other social websites analytics tools to measure how trending hashtags impact your reach and engagement.

Engage Authentically: Genuine engagement with trending tags builds your reputation and enhances the likelihood of you being discovered.

Be Ready to Pivot: Hashtag trends can change quickly, especially on fast-paced platforms like Twitter. Be prepared to adapt your strategy as new trends emerge.

Trending hashtags offer a unique opportunity to talk with broader audiences, increase visibility, and grow your social media marketing presence. By keeping an eye on the’s popular, strategically using relevant trending hashtags, and measuring their impact, you may use these dynamic keywords to boost engagement and reach on any social media marketing platform. Stay current, stay genuine, and observe how trending hashtags can take your articles to the next level.